CARNER BARCELONA SERIE'S (II) Alba Niubó, founder and director of "The loft by Alba Niubó"
What is a day in the life of Alba Niubó like? I don't have a very strict routine since my schedule depends on whether there's catering at The Loft, if I have a meeting, if I have errands to run, etc. Although I have to say that I really enjoy having a daily routine, it makes me feel good and helps me stay organized. I prefer to start my day early in the morning and end it in the early evening. In the morning, I spend time with my family, we have breakfast, get ready for the day, and go to our respective places. There are days when I exercise as soon as I wake up, and other days, I exercise in the afternoon. It's a bit hard for me with the little ones, but I try to find time to do some exercise because it makes me feel too good. I also try to find some time to pamper myself. Afternoons are for the kids. I try to keep very few afternoons busy so that I can be with the children, play, walk, chat, establish routines, have dinner early, and just be together. I absolutely love the feeling of being organized and having everything under control.
What does happiness smell like? It smells like nature, thyme, rosemary, pancakes, porridge with a hint of cinnamon on weekend mornings, basil and honey pizza on Friday nights, and the fresh scent after showering with the kids, which I love.
What does being a mother mean to you? Being a mother is a challenge, an adventure, and a continuous learning experience. It's the most difficult and rewarding thing in my life. I cherish and face every moment, enjoying the company of people who bring out the best in me, challenge me, make me laugh, and inspire me to become a better person. And, most importantly, sharing this journey with my husband Ramon, is amazing. I love moving forward and growing with him by my side.
Tell us about The Loft. What inspired you to create it?
The Loft is my daily inspiration. It keeps me young, active, and motivated. I noticed a gap in the market for healthy food and since it made me feel good, I knew I had to share it. Everyone wants to take care of themselves, but many people don't know how to do it, and unfortunately, they don't enjoy it. I have so much fun with it, and I want everyone to experience the same. Choosing good suppliers, quality products, and creating meals that make people happy, dream, and energized is a part of my daily live. When I reflect on my earliest memories, I travel back to my grandmother's town where we picked fruits from the fields to eat later. The scent of rosemary and thyme from my childhood still accompanies me as a woman, mother, and entrepreneur.
Carner Barcelona’s fragrances also hold a special place in my heart as they can transport me to different stages of my life based on their combination of notes.
Apart from making it my profession, I aim to share my passion for gastronomy with my children by introducing them to diverse flavors, scents, and experiences daily. Cinnamon, a vital component in my first recipes as a mother, marks one of the most delightful phases of my life. Additionally, fruits like mango, banana, or strawberries provide the finishing touches to some of my dishes. Their aroma and flavor enrich my days, energizing me to tackle any daily obstacle.
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